The Quarterly / Q2 2026 F&B Hospitality Market Report
Q2 2026 F&B Hospitality Market Report
U.S. restaurants post their longest traffic slump on record—and grow anyway. NYC hotels lead the nation into the World Cup. Luxury keeps its pricing power. Q2 confirms the K-shaped market is structural.
Published July 2026
Get in touch
Download the PDF version with charts, comp tables, and source data.
The U.S. hospitality and foodservice sectors entered Q2 2026 with definitive proof that market divergence is structural rather than cyclical. Nominal eating-and-drinking-place sales grew 2.7% year-over-year through May, but real sales contracted by 0.9% after adjusting for inflation—marking the fourth real decline in five months. Forty-five percent of operators reported traffic drops in May, marking the 15th net decline in 16 months. The consumer did not stop spending, but price hikes—not visit counts—are doing all the heavy lifting to drive top-line numbers.
Underneath the macroeconomic headline figures, segment divergence widened significantly. Casual dining continued to outperform fast casual as pricing convergence made sit-down meals a better relative value proposition. Meanwhile, full-year 2026 total foodservice sales are projected to reach $1.55 trillion (+4.8% nominal, +1.0% real). On the capital side, M&A activity began rebuilding from a three-year low, driven by franchisor consolidations, take-private transactions, and private equity re-engagement.
In hospitality, U.S. performance reversed course after a sluggish 2025. Q1 2026 U.S. RevPAR rose 3.8% alongside 8 million additional room nights through April, prompting CoStar and Tourism Economics to raise full-year forecasts. Growth remains rate-led and heavily concentrated in luxury, while economy and midscale tiers face stagnant or negative ADR.
New York City stood as the nation’s premier market outlier, posting a nation-leading 84.1% occupancy rate for the third consecutive year and an ADR of $333.71 ($280.71 RevPAR). Despite this operational strength, margin compression remains an ongoing battle due to the country’s most expensive labor and cost structures, including a $17.00 minimum wage and high operating expenses. Nevertheless, elevated domestic visitation and the 2026 FIFA World Cup (culminating in the July 19 final at MetLife Stadium) continue to provide strong demand support.
The fast-food and mid-level verticals continue to experience bifurcated demand. In QSR, value-credible scale brands and loyalty programs (+40% digital transaction share in NYC) successfully recaptured lapsed lower-income diners, while late-night expanded as the only compounding daypart (>10% CAGR since 2021). In fast casual, higher-priced concepts faced squeeze from both sides—exemplified by Sweetgreen’s -12.8% Q1 comps—while casual dining leaders like Chili’s posted +8.6% comps by selling experiential value.
High-end and fine dining remain insulated at the top, benefiting from high-spending occasion visits and growing hotel-restaurant partnerships. On the global stage, QSR and hospitality growth continue to outpace mature domestic markets, led by double-digit expansion in Asia-Pacific (+4.4% 2026 RevPAR forecast) and master-franchise international footprint gains.
Get in touch
Download the PDF version with charts, comp tables, and source data.
Get in touch
Download the PDF version with charts, comp tables, and source data.